The Media


The World's Daily Newspaper


Decision makers and opinion leaders recognize the International Herald Tribune (IHT) as the most complete, credible and concise daily briefings on major issues and events around the world. Readers rely on the familiarity of the newspaper, especially when they are far from home, or when they find themselves making a home in a foreign land. The IHT is published in Paris and read in every continent on earth. It is referred to as the international version of the New York Times. Having a circulation of 241,625 and a readership of 510,000, the IHT reaches a truly global audience. It is sold in 180 countries in the world, with 95% of its readership in Europe and Asia.


For the Global Class


The IHT is written for people who need to know what is happening and what it means. These are people who move across continents, who bridge sectors and industries, and who are at home in several cultures. Their lives, their businesses and their tastes require a daily newspaper that is as broad and as focused as they are. Leaders in business and government rely on the IHT to tell them how important events around the world affect their work, their political choices, their investments, and their families.


• 91% of readers are educated to a degree level or above
• 98% of readers are in senior management (all in business)
• 31% of readers have decision making authority for an organization as a whole
• 20% serve or have served on their own/other company’s board of directors
• Average annual household income of US$ 286,743


Focused Worldwide Sensor


Now solely owned by the New York Times Company, the International Herald Tribune draws on the most powerful and discerning international news gathering network of any newspaper in the world. Much like its readers, the IHT itself has an international identity, and is not connected to any one country. The IHT focuses on the most important information for the reader who needs to stay in touch with the world, but who has many other tasks to complete on any given day.


Furthermore, the IHT understands that its readers are subject to massive information overload. It provides carefully selected news coverage, and combines it with the context and perspective that gives meaning to raw news. Its editors decipher critical early warning signals from sources around the world to give readers a balanced, practical assessment of emerging trends. Its conciseness is comforting and helps one feel attached to the world, no matter where in the world one finds oneself.


Trusted and Enjoyed


The IHT is trusted by its readers because it is independent of any political or commercial interest. They enjoy and rely upon its unique blend of news, analysis, business, culture, and sports to inform them about the political, economic, technological, and social trends that drive the global markets in which they operate. They depend upon it as their daily international newspaper. They read it because they want to read it. They rely on its consistency and clarity as a cornerstone to their daily routine.


• 2.1 is the average number of readers per copy of the IHT
• 60% of readers have been reading the IHT for more than 5 years


Indeed, the audience of the IHT is international, affluent, and influential. It is a very mobile, business savvy audience base. The worldwide audience appears to see and enjoy the world from multiple angles. Aside from their business edge, they are likewise sophisticated and enjoy travel and culture:


• 44% own or collect original art
• 63% go to the theatre regularly/occasionally
• 72% have taken 3+ international air trips in the past 12 months


(Source for all statistics: IHT Reader Profile info taken in July 2008 at


The reader who picks up a copy of the International Herald Tribune and who will read an Intercom special report is an individual who is knowledgeable about the world around him but needs to stay up-to-date with a forward outlook.






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